About US



"Jugnu Lahore" is a ready-to-wear line that made its dazzling debut on October 6th, 2023, under the visionary leadership of Hussain Rehar, the Creative Director extraordinaire behind the brand's creative direction.

Hussain Rehar is a maverick in the world of fashion, known for charting his own path and rewriting the rules of style. His remarkable success can be attributed to his distinct and unconventional approach to fashion, characterized by meticulous attention to detail and a flair for the extraordinary. Graduating from the prestigious Pakistan Institute of Fashion and Design, Hussain Rehar wasted no time in establishing his eponymous label on August 23rd, 2017.

Hussain Rehar's meteoric rise in the fashion world has not gone unnoticed. In a remarkably short time, he earned nominations at two of Pakistan's most prestigious award shows: the Lux Style Awards and the Hum Style Awards, recognized as the Rising Talent of the Year. His impeccable skills and innovative designs have endeared him to the hearts of a nation, cementing his status as a fashion luminary.

In summary, "Jugnu Lahore" is the brainchild of Hussain Rehar, a visionary Creative Director who has redefined the fashion landscape with his unique approach, creativity, and unstoppable drive. The brand continues to shine as a symbol of self-expression, daring style, and the embodiment of Pakistan's rich heritage in a contemporary light.